Privacy Policy

Last updated: July 2026

1. Who We Are

Totem Gymnastics is committed to protecting your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

If you have any questions about this policy, please contact us:

Email: info@totemgym.co.uk

2. Information We Collect

We may collect personal information including:

  • Parent or guardian name
  • Child’s name and date of birth
  • Address
  • Email address
  • Telephone number
  • Emergency contact details
  • Medical or additional needs information where necessary for safe participation
  • Class attendance and booking history
  • Payment information (processed securely through our payment providers)

We may also collect technical information when you visit our website, including:

  • IP address
  • Browser type
  • Device information
  • Pages visited
  • Website usage through cookies and analytics tools

3. How We Use Your Information

We use your information to:

  • Manage class bookings and memberships
  • Process payments
  • Contact you regarding classes, timetable changes and important updates
  • Respond to enquiries
  • Provide customer support
  • Send newsletters, offers and marketing communications where you have given consent
  • Improve our classes, website and customer experience
  • Meet our legal and safeguarding obligations

4. Marketing

If you choose to receive marketing communications, we may send you:

  • Newsletters
  • Class availability
  • Holiday camps
  • Workshops
  • Competitions
  • Promotions
  • Club updates

You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.

5. Advertising and Customer Match

We use trusted advertising platforms, including Google and Meta (Facebook and Instagram), to help us reach parents who may be interested in our classes.

Where permitted by law and where appropriate consent has been obtained, we may use customer information such as email addresses to create advertising audiences through services such as Google Customer Match and Meta Custom Audiences. This allows us to:

  • Show relevant advertisements to existing customers.
  • Exclude current members from certain advertising campaigns.
  • Measure the effectiveness of our advertising.
  • Find new parents with similar interests to our existing customers.

These platforms use secure, encrypted processes to match information and do not provide us with access to anyone’s personal advertising account.

6. Cookies and Analytics

Our website may use cookies and similar technologies to:

  • Improve website performance
  • Understand how visitors use our website
  • Measure advertising performance
  • Personalise content and advertising

We may use services including:

  • Google Analytics
  • Google Ads Conversion Tracking
  • Google Customer Match
  • Meta Pixel

You can control cookies through your browser settings.

7. Sharing Your Information

We only share your information where necessary.

This may include:

  • JoinIn (booking system)
  • Brevo (email and SMS communications)
  • Google
  • Meta
  • Pabbly
  • Payment providers
  • Professional advisers where legally required

These providers process information on our behalf and are required to protect your data.

We never sell your personal information.

8. How Long We Keep Your Data

We keep personal information only for as long as necessary to provide our services and meet legal, accounting and safeguarding requirements.

Where you unsubscribe from marketing communications, we will stop sending marketing messages but may retain limited information to maintain suppression lists and legal records.

9. Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your data
  • Restrict or object to processing
  • Withdraw consent for marketing at any time
  • Request a copy of your data
  • Lodge a complaint with the Information Commissioner’s Office (ICO)

10. Keeping Your Information Secure

We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or loss.

11. Changes to this Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

12. Contact Us

If you have any questions regarding this Privacy Policy, please contact:

Totem Gymnastics

Email: info@totemgym.co.uk